Thought partner. Strategic powerhouse. Secret weapon.

Ondeck advises brands in CPG, healthcare, and food & beverage, delivering that highly coveted blend of smart strategy and elegant execution.

Founder Tara Kastury is a brand and product innovation strategist with more than a decade of experience in building the world’s most beloved companies. She leads every project, acting as a trusted extension of your team.

Tara’s Story

After 15 years as an in-house marketing lead for global Fortune 500 CPG companies, I now work as a consultant, helping companies grow their brand, launch a product, solve a tough problem, or catalyze innovation. 

My clients say they love working with me because I’ve been where they are, and I just “get it.” That means they get to focus on doing their best work, trusting that I’ll be working as a partner—across functions, levels, and cultures—to deliver exceptional work.

I Believe

In true collaboration, where we enjoy working together as much as we enjoy the results.

In strategic practicality: actually doing the work than endless talking about doing the work.

Progress is way better than perfection.

In challenging people (thoughtfully) outside their comfort zones to create something great.

In making things less complicated and easier for my clients while delivering exceptional results. Every time.

all

alli

Arizona Tea

Benefiber

Clearblue

Cortizone-10

Gas X

gsk

Godiva

Gold Bond

Gold Peak Tea

IcyHot

Keurig

Levain Bakery

Martin Bauer

Nexium

P&G

Pepsi

Pfizer

The Retailery

Sanofi

Unisom

Voice for the Trees

Wisk

If you want a strategic, creative, and like-minded partner, I’d love to hear from you.